Transparency and Tracking Back - Dan Keeney and NOKA Chocolate
After taking the advice of Kirk Brewer, Dan Keeney, APR has decided to post a disclosure comment on each of the blog posts he replied to in order to update them of his relationship to NOKA chocolate, the company whose marketing and pricing are under attack due to a report on Dallasfood.org.
I believe he has made the correct and necessary choice but he is still being pushed for more information as to the timings. This comment is curious:
I thought my level of disclosure has been pretty remarkable... ... I will simply say that my personal posts played no part in getting the business.Remarkable is the right word. Dan is "amazed by the lack of critical thinking shown by the vast majority of bloggers who post about the series of reports in question." Thinking critically, I struggle to see how no prior relationship turns into a relationship a day or so apart when his personal posts (by which I assume he is talking about the comments he left) played no role.
The only conclusion that comes to mind is that DPK Public Relations are the only local PR firm that answer the phone on a Saturday.
I'm not in the PR game. It's only down to listening to FIR and subsequently hanging around the PR echo chamber (corner of the blogosphere) that I have become aware of the great work the PR profession does. But it is almost entirely unrecognised by the public at large. PR is equal to nothing but spin for the masses.
That is going to be why the vast majority of bloggers can't get past a PR person offering the only defence for a company under attack.
That is why the version of events stating that said PR person was hired by the company the next day where no relationship exist before is not being taken at its word.
That is why saying that the personal posts had nothing to do with getting the business is going to be hard to believe.
Personally, I believe Dan, or at least want to and hope we comes well out of it. I think he made a mistake, and that this should prove a valuable lesson for PR practitioners. In difficult circumstances I admire his original intention (to provide a counter argument to an assault on a local business) and his subsequent efforts to be transparent whilst trying to maintain some privacy.
However, he has to acknowledge that the "sticky" elements of this scenario means that curious, suspicious bloggers are expecting him to go the extra mile in order to believe that a man representing a company they don't trust is trustworthy.
Related post: NOKA Chocolate and DPK Public Relations
DPK Public Relations: Caught With Its Hand in the Chocolate Jar?