If You Had €30m to Eliminate Grumpiness...
I'm not usually the first to make references like "get with the times, its 20xx man!", but for this I have a willing to use it.
Get with the times, its 2006 man!
In (early) 2005 you could have forgiven a leader for describing blogs as "the toilet walls of the internet". But the head of an advertising agency?
In 2006 you know that blogs have influence, no matter how you feel about them. And if you are large enough to make yourself a notable target them you must treat the medium with respect. Else you begging the blogging population to ridicule you and generally make your life hell. How many more people are going to learn this lesson this year?
Bless Jean-Remy von Matt, for at least he knew he made a mistake and apologised for it, albeit through barbed teeth.
The Du Bist Deutschland campaign is a great idea. Oh but what a chance missed. €30m, pissed up the wall by most accounts. The notion is fantastic, a non profit campaign to help Germany help themselves in the time of a troubled economy. Sadly, that little money was never going to cut it a national scale on such a great introspective issue.
To get a meaningful message like this through requires interaction, infiltration, penetration. Not wall plastering.
How many mentors could have been drafted in to talk with the people, work with the people and graft a true meaning in people's lives of this message? Train a few thousand people to live this philosophy and be successful and the viral effects will manifest themselves soon enough.
Great idea, I think it was just explored in the wrong way through the wrong medium.
Hat tip Shel Holtz.
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