Wednesday, June 14, 2006

Advertising that you fire bad customers

Nobody likes a whiner. How far will you and/or your company go to test that theory?

Fire the customer is a strong concept that has received some backing this year. We are talking about the truly awful customers that kick up a real stink for something very little (which is often addressed and sorted by the company under the coshstick) and they are needlessly highly vocal about it.

Resources are thrown at the problem with ludicrous abandon just to hush them up.

So if we are universally agreed that this is wasteful when are we going to start seeing:

We don't deal with crappy customers. So we've got a lot more time for you...

?

Inspiration from:
Seth Godin's Do customers have responsibilities?
Heather Hamilton's Fire the customer and make it snappy

2 Comments:

Blogger Guru said...

This is such an amazing concept. I am a huge fan of Seth Godin's writings and this one really blew my mind back when I first read it.

There are customers that aren't worth it... This goes against most traditional marketing theory, but I think that it is so right.

June 21, 2006 6:00 PM  
Blogger Nairobi Paul said...

It's the old positive reinforcement vs negative. Hard to say what the right answer is. I know that with my kids, it has to be a mix of both.

June 23, 2006 6:29 AM  

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