Advertising that you fire bad customers
Nobody likes a whiner. How far will you and/or your company go to test that theory?
Fire the customer is a strong concept that has received some backing this year. We are talking about the truly awful customers that kick up a real stink for something very little (which is often addressed and sorted by the company under the coshstick) and they are needlessly highly vocal about it.
Resources are thrown at the problem with ludicrous abandon just to hush them up.
So if we are universally agreed that this is wasteful when are we going to start seeing:
We don't deal with crappy customers. So we've got a lot more time for you...
Seth Godin's Do customers have responsibilities?
Heather Hamilton's Fire the customer and make it snappy