Allusion Capital
Andrea Weckerle, Shel Israel, Doc Searls, Chris Pirillo, Peter Dawson, Niall Cook and Jack Krupansky are amongst those that have been chatting about, well, what the blogosphere is doing. Key subject areas being attribution of scoops, link love and the Technorati measuring stick.
What does my linking to the people above represent?
How about authority? There are a couple of names in there that could be called figures of authority, but no, that’s not it. All we know is that they have written about a subject I have taken an interest in and that I in some way want you to see what I have seen.
How about popularity? Well, there’s nothing here to say whether I like or dislike any of these people. So for one, it doesn’t gauge which sort of popularity. Furthermore, these single links say nothing about whether I’ve read their words before or whether I will do again.
In terms of popularity all it proves is that in a short space of time these individuals produced content that I read on a given subject matter. This is recorded permanently in the annals of Technorati ranking.
To me, what Technorati measures and ranks is allusion capital. The sum of all the times that a blogger entices a person to put their home reference on a post in the form of a hyperlink.
Technorati Tags = Linkage Allusion Capital Attribution Link Love






3 Comments:
But if there is a continued linking to those authors, by a reasonably large body of readers, then it must show that there is something that the author does that is appealing.
If someone was consistently bad you wouldn't bother giving them of oxygen of linklove publicity after a while, would you?
If I started sprouting *complete* nonsense (as distinct from my usual level of it) then you wouldn't bother reading me anymore, you'd possibly/probably unsubscribe from my feed and you wouldn't go citing me in your own posts anymore.
So perhaps a strong Technorati ranking is, over time, an indication (and no more, I agree) of an author's ability to 'hit a note' with a number of readers.
Myself personally I enjoy some fine macaroons with a glass of Ice Tea. Curiously my site is full of spurious nonsense and gets far more visitors than this site.
Subjectivity, subjectivity...
Of course oh cloned brother our programme of subliminals, kidnapping and blackmail has contributed considerably to our number of visitors
(oh and tony says you still owe him £5k for the help)
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