Seth Godin is quite an amazing blogger. Strangely enough I don't subscribe to his feed or regularly visit his weblog. I always wait until someone points to his genius before I find out what he has written. Odd, he's the only blogger I have done this with. But to hell with that, I want to get to the source first now!
Moving on. Chris Brogan's post Clean Fire Trucks points to Seth's post of the same title. It is short so I'd advise you at least give it a quick skim.
For that post he took a little heat, deservedly if you take what he wrote purely at face value.
Ethan Johnson accused him of bubble thinking (the notion that what applies to you must apply to everyone else), a viable interpretation of the post.
I just find that Seth is happy to post with his balls resting on the table, points lightly coated in controversy. From what I know, that's just the kind of guy he likes being.
Why this strikes a chord with me is because of a term that gets banded about at my office every so often, a lot in the early days: Firefighting.
Absolutely nothing to do with real life fire or fire fighters, of course. I just naturally took Seth's post in the same light. A colourful, fictional setting in which to place the tip of doing the work that adds the most value opposed to work that best saves face.
Technorati Tag = Firefighting Seth Godin